Taking charge of the marketing program for Prescott Gateway Mall in early 2023, I dove headfirst into action. Swiftly establishing a comprehensive marketing plan, I orchestrated the setup of a robust PR arm and strategically delved into the realm of Social Media. Simultaneously, I breathed life back into the Mall by reviving community events, all while orchestrating a dynamic re-brand and re-naming campaign. The pace was exhilarating, and the results were nothing short of transformative.